... then specify in detail the questions that you want to use in the questionnaire but don't include too many questions - respondents may be reluctant to answer more than just those questions that they really care about themselves, otherwise they may quit as soon as they feel that the questions don't concern them personally...
Always prepare the questionnaire both in the local language plus in English to facilitate discussions about the results with colleagues and supporting consultants. The ValueMetrix software is built to directly generate output in either language. We have examples in our files in the eight languages symbolically described with these eight flags!
... when you have responses, the VMx software uses factor analysis to confirm that the assumptions about the Behavior Drivers are correct and then it uses structural equations and so called Partial Least Squares (PLS) for the optimization of the results to arrive at scores and the impacts of score changes that are as reliable and correct as possible...
When the analysis is ready, the VMx software can generate many types of output, such as draw the structure and facilitate the interpretation using colors and the width of the arrows to show the strength of the Behavior Drivers for the selected stakeholder segment.
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