Thus, to draw conclusions about the Value of Actions, the input from internal databases about actual volumes and margins on stakeholder level is key for the cost/benefit analyses...
The Value Simulator is found only in VMx Designer. It is intended as a help when evaluating the financial value of a specific action where the costs of the action including the marketing costs are known and there are hypotheses committed by the Sales & Marketing Management regarding to what extent the actions are likely to impact on the survey scores of the stakeholder category being analyzed. To this end, the Value Simulator loads the appropriate data directly from the cause-and-effect analyses and indicates what to add where to get the likely value of the action being evaluated
Arriving at the Value of Actions is not only a matter of mathematical calculations. Often it is wise to discuss alternative actions and not be overly optimistic about how quickly performance improvement actions will be observed by people in the target segments and how much it will cost to make them aware of the improvements
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